My Target Audience

My target audience

My target audience are those interested in indie rock/ alternative music. The bands featured will be of this genre, and any features within the magazine will be geared towards the general interests of those who like this genre. For example, festivals with an indie rock band headline act is more likely to be reported in the magazine as oppose to if one direction were headlining.
http://www.looemusic.co.uk/looe-music-festival-previous-years/
This music festival has acts that would be perfect to feature on the magazine playing there, making advertising it a good idea for inside the magazine.

Magazines with a similar target audience include niche magazine like 'Arthur' that claim to 'give credit to the artists largely ignored by the mainstream music advertising'